In October, his month the publisher in Indonesia (Chapter 1)

In a moment is October. According to Bambang Trim, in October was during that was waited for by the publisher. Why? In the calculation of the standard of the publication of the public's book, the management of a text will take up time 45-60 days (in general 1.5 till 2 months) with three process times of the editorial plus the development (development editing). Therefore, books for the sale in January 2010 must has been finished in extension November-December 2009.

The cliche question gazed at preparations business the plan and marketing the plan during following years from the director of the publisher was: what trend the book 2010? It was just very legal that we followed trend that was valid. However, trend could be read by understanding the pattern of the behavior, the pattern thought, and the pattern of the progress that happened to the community. Trend did not find it easy to be read just like that without us wrestled with the problem in the reader's community (whether that children, the adolescent, the housewife, and professional) and trend then was not identical to the theme of the centre that must be carried in a book. Then, how could a publisher measure out and consider the title? The editor that played a role in entering the circle of thoughts nature until falling for the prediction of the requirement for the reader's community in Indonesia.

Creativity was most significant words. Increasingly the day was increasingly important thought about leaving the habit (out of the box). Thought how creativity could be eroded from the brain and your noodles of the editors. Thank heavens if the creativity was still residing so as to push the desire to know with researched: What that was needed by the Indonesian community? If being eroded, certainly had the pattern that was wrong in the development of the editorial so as our editors in the certain period solid his creativity to produce quick-selling books or best books.

Was not easy to show publication creativity if not having the foundation of the love, the desire, and skills in the book world from his instigators. Then was not possible if not having the system that was conducive for one appreciation towards creativity. Therefore, the leaders of the publication business might not feel comfortable with the stagnant condition for creativity of the editors or felt had the power to determine publication steps in accordance with his intuition. Business intuition really needed creativity as his antennae and active people technically and in a non-technical manner in the world of the publication was his motivator.

Continued...