After completing a masterpiece, then a writer is considered to have died. This means that the resulting work entitled to be appreciated by anyone who reads it. However, I think a writer does not just die after producing works, but he must still fight to keep his work can be sold as much as possible.
This is similar to a businessman who tried to market their products to consumers. For example, Bottom Seal Bag Making machines, employers will not stop after the engine is first sold, but he will still try to sell the machines that second, third, fourth and so on.