In the matter of the writing, quite important trained the writers of the beginner to think creative and more creative in thinking of the book. In this world, in fact in the Indonesian scope was spread our so big the idea ocean, only remained how managed him as in the case of the mineral. The writer must be trained as in the case of the craftsman. And the writing as well as the publication of the book was the creative industry in fact, not the printing house.
Therefore surprised if the printing house that in Indonesia was categorized as the creative industry. In fact, the machine, not humankind, did all printing house creativity. However, the publication of the book precisely had not been talked about as the creative industry, in fact creative ideas in various industries precisely were begun from the writing and the publication.
Came back the matter of the creativity season, it is hoped after Idul Fitri gave the 'new eyes' for us to see Indonesia entirely so as to emerge extraordinary creativity to be written and published. See the requirement for the Indonesian community, saw the community's Indonesian dream, saw the interests of the Indonesian community, and saw Indonesian’s way of thinking. Come on worked.
Bambang Trim was a book practitioner in Indonesia
Showing posts with label publisher. Show all posts
Showing posts with label publisher. Show all posts
Saturday, October 3, 2009
Friday, October 2, 2009
In October, his month the publisher in Indonesia (Chapter 2)
Discussions with Bang Anton from Agromedia made me seldom fell back. The editor in the period ten years usually achieve the level of the maturity and idealism that crystallized as a result of the creativity lubricant began to be dry to proceed in the wheel of the business. Therefore, ten years, the editors that his creativity lubricant began to be dry must be replaced with that was new -- they who had thoughts more fresh and the lubricant more liquid. Possibly was not wrong to remember the editor's profession indeed was inspired and enjoyed as the established profession. Therefore, the editor then did refugees with experiments of the idealist's book that not pro-the market so as it was considered not creativity has a sale price.
I realized how many publishers who needed the 'new eyes' to control this risky book business in the market course that actually. Several textbook publishers began to turn the course to the business of the public's book although most were still suffering from vertigo to begin. Several small publishers stood, including self-publisher to test fortune from the markets long tail that was spread in several cities in Indonesia.
Two matters that should become the focus to celebrate this creativity season were the writer and the editor. Don't the publisher only was silent was waiting for the inspiration from sky until being acknowledged as creativity. The writer and the editor must be given by education, was motivated to move, and to be given creativity space that was optimal to stimulate the issuing of brilliant works.
Possibly had the brave publisher paid high a person or several people only to fantasies and finally produced the work was abnormal (unique) that received for many people. In the world editing was known that his name development the editor -- they were typical the editor of the dreamer and was active with new imaginations the matter of the book, from beginning the pattern of the presentation of the article, the packaging, to penetration of the abnormal promotion. One of the knowledge that was exact for this was Imagineering (read the Indigostar book) that in Indonesia was developed by N. Syamsuddin Haesy (Bang Sem). I was trying to study him.
Continued...
I realized how many publishers who needed the 'new eyes' to control this risky book business in the market course that actually. Several textbook publishers began to turn the course to the business of the public's book although most were still suffering from vertigo to begin. Several small publishers stood, including self-publisher to test fortune from the markets long tail that was spread in several cities in Indonesia.
Two matters that should become the focus to celebrate this creativity season were the writer and the editor. Don't the publisher only was silent was waiting for the inspiration from sky until being acknowledged as creativity. The writer and the editor must be given by education, was motivated to move, and to be given creativity space that was optimal to stimulate the issuing of brilliant works.
Possibly had the brave publisher paid high a person or several people only to fantasies and finally produced the work was abnormal (unique) that received for many people. In the world editing was known that his name development the editor -- they were typical the editor of the dreamer and was active with new imaginations the matter of the book, from beginning the pattern of the presentation of the article, the packaging, to penetration of the abnormal promotion. One of the knowledge that was exact for this was Imagineering (read the Indigostar book) that in Indonesia was developed by N. Syamsuddin Haesy (Bang Sem). I was trying to study him.
Continued...
Thursday, October 1, 2009
In October, his month the publisher in Indonesia (Chapter 1)
In a moment is October. According to Bambang Trim, in October was during that was waited for by the publisher. Why? In the calculation of the standard of the publication of the public's book, the management of a text will take up time 45-60 days (in general 1.5 till 2 months) with three process times of the editorial plus the development (development editing). Therefore, books for the sale in January 2010 must has been finished in extension November-December 2009.
The cliche question gazed at preparations business the plan and marketing the plan during following years from the director of the publisher was: what trend the book 2010? It was just very legal that we followed trend that was valid. However, trend could be read by understanding the pattern of the behavior, the pattern thought, and the pattern of the progress that happened to the community. Trend did not find it easy to be read just like that without us wrestled with the problem in the reader's community (whether that children, the adolescent, the housewife, and professional) and trend then was not identical to the theme of the centre that must be carried in a book. Then, how could a publisher measure out and consider the title? The editor that played a role in entering the circle of thoughts nature until falling for the prediction of the requirement for the reader's community in Indonesia.
Creativity was most significant words. Increasingly the day was increasingly important thought about leaving the habit (out of the box). Thought how creativity could be eroded from the brain and your noodles of the editors. Thank heavens if the creativity was still residing so as to push the desire to know with researched: What that was needed by the Indonesian community? If being eroded, certainly had the pattern that was wrong in the development of the editorial so as our editors in the certain period solid his creativity to produce quick-selling books or best books.
Was not easy to show publication creativity if not having the foundation of the love, the desire, and skills in the book world from his instigators. Then was not possible if not having the system that was conducive for one appreciation towards creativity. Therefore, the leaders of the publication business might not feel comfortable with the stagnant condition for creativity of the editors or felt had the power to determine publication steps in accordance with his intuition. Business intuition really needed creativity as his antennae and active people technically and in a non-technical manner in the world of the publication was his motivator.
Continued...
The cliche question gazed at preparations business the plan and marketing the plan during following years from the director of the publisher was: what trend the book 2010? It was just very legal that we followed trend that was valid. However, trend could be read by understanding the pattern of the behavior, the pattern thought, and the pattern of the progress that happened to the community. Trend did not find it easy to be read just like that without us wrestled with the problem in the reader's community (whether that children, the adolescent, the housewife, and professional) and trend then was not identical to the theme of the centre that must be carried in a book. Then, how could a publisher measure out and consider the title? The editor that played a role in entering the circle of thoughts nature until falling for the prediction of the requirement for the reader's community in Indonesia.
Creativity was most significant words. Increasingly the day was increasingly important thought about leaving the habit (out of the box). Thought how creativity could be eroded from the brain and your noodles of the editors. Thank heavens if the creativity was still residing so as to push the desire to know with researched: What that was needed by the Indonesian community? If being eroded, certainly had the pattern that was wrong in the development of the editorial so as our editors in the certain period solid his creativity to produce quick-selling books or best books.
Was not easy to show publication creativity if not having the foundation of the love, the desire, and skills in the book world from his instigators. Then was not possible if not having the system that was conducive for one appreciation towards creativity. Therefore, the leaders of the publication business might not feel comfortable with the stagnant condition for creativity of the editors or felt had the power to determine publication steps in accordance with his intuition. Business intuition really needed creativity as his antennae and active people technically and in a non-technical manner in the world of the publication was his motivator.
Continued...
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